Posts tagged: image recognition

Taking the Next Step with Image Recognition

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Barcode scanning opened up a new world for shoppers by allowing them to use their smartphones to quickly and easily gather information about products they were considering for purchase. Now, image recognition technology makes it possible to make a purchase based on a photograph of an item, giving mobile shopping applications a real opportunity to significantly enhance their user experience.

Image recognition technology is a key element of augmented reality. And while it’s hard to say whether we’ll all be wearing Google Glasses in 10 years, it’s a safe bet that we’ll be using our phones in new and different ways in two years, even less.

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